Hydrophonics, ajay naik, letcetra agritech
Ajay Naik-This Software Techie Sold His Million Dollar Company To Start a Vertical Hydrophonic Farm In Goa

In the dynamic technological era, where rural youth are shifting to urban areas in search of  better opportunities,  we have some astonishing people  who are making rural India, a wonderful place to live in.

We have seen India’s nextgen pushing up the boundaries and shining in various sphere but today we have brought in a  agri-entrepreneur trio who have already set their standards high  and now implementing the virtues of technology to improve farming in India. 

Meet Engineers-turned- Entrepreneurs,  Ajay Naik, Jagdish Naik and Sandeep Metri,  who might not be driving in a luxury air conditioned sedans  but certainly farms in an air conditioned medium.


Legitech Agritech by Ajay Naik

Ajay Naik

Meet Ajay Naik-  who quit his high flying  job, sold his million dollar startup to become a hydrophonic farmer.  He is a  former Persistent employee and had two successful startups under his belt. His first startup was in collaboration with Lucio Misquita called L&T Tech, was sold to a German company for 1 million Euro’s.

Letcetra Agritech  

sandeep matri, Ajay Naik & Jagdish Naik

These three cousins together started  Letcetra Agritech in Jan 2016.  This was Goa’s first indoor hydroponic farm growing high quality, pesticide-free vegetables.

Ajay Naik, sans his high flying career and decided to take up hydrophonics- a cultivation technique of growing vegetables in water. This technique not only helps them deal with water scarcity but even increased the produce without use of harmful pesticides.  

To start their commercial agri- venture they rented out 150 Sqm shed at Thivim Industrial Estate, where they started growing Lettuce & Basil in 80 Sq-m fully air conditioned room. And the icing on the cake is this way they are able to produce 100 kg’s of vegetables everyday or 3 tons of organic vegetables every month.

pesticide free hydroponically grown Tomato’s

Ajay Naik looks after core hydrophonics technique, its application & marketing say- “ we have started growing Bell Peppers, Cucumbers, Cherry Tomato’s,  Other Vegetables and even strawberries”.

“It was inspiring and motivated me to start a farm of my own as well. The fact that hydroponics involves technology, like developing a system for automatic circulation of water, controlling the parameters of temperature, humidity, etc. made me like it even more. I have been working in the IT industry for the past 10 years and I understand these things. In fact, it would have been difficult for me to understand traditional forms of agriculture,”


All the operations work ranging from raw materials to supply is managed by Sandeep Metri- an electrical engineer by education. While Jagdish Naik takes care of Production.

 Views Of Incorporating  Of Technology & Agriculture

exotic Jalapeno

Ajay, Sandeep & Jagdish nods together and affirms that agriculture can be really profitable if technology is used efficiently. “There is a fear that agriculture is risky because you depend on the weather, and we have taken 90% of that risk. On top of that there is a fear of not getting good rates- so we eliminated the middleman dealing with supply directly”.

Adding to the advantages of Hydrophonic Technique

Since there is no soil involved in the process, there is no need of pesticides. To save on space these young agri entrepreneurs have  set up his system in a vertical farming model with racks that have seven levels.

exotic indian vegetables

Incredible right. We do need these cutting edge technology so as to improve our productivity and save on energy.

Get in touch with Letcetra Agritech here or write to them to letcetra.agritech@gmail.com .


facebook comments

Previous articleDaily Skincare Routine for Flawless Skin
Next article10 Must Have Makeup Products from MAC and L.A. GIRL
COSMOTALES is an Indian Lifestyle webzine run by Shatakshee Kashyap to bring out her blogging addiction. She loves brewing news, kinda addicted to social media and holds an MBA degree that landed her to the job of Brand Management in a leading firm. Why Cosmotales? ” The center place of media is full of negativism, criticism and fake news, in a quest for viral stories visual media networks are even torching up rumors. How many times it happens that you sit in front of the TV for news and see something incredible happening in India or Abroad. I wanted to mix the versions of Great, Happy stories, Incredible Journeys with the lighter toned lifestyle content that will benefit my reader in some or other way and so I started COSMOTALES“.


Please enter your comment!
Please enter your name here